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Converse celebrates creativity and self-expression of its fans with global “made by you” campaign.
CONVERSE Inc. announced the global launch of “Made by you” – a landmark brand campaign celebrating fans of the brand who have been expressing themselves and their creativity in Chuck Taylor All Star sneakers for nearly 100 years. For the winter 2015 campaign, Converse scoured the globe to collect beloved and distinctly personal Chuck Taylor All Star sneakers, each of which tells a story of transformation from blank canvas to self-portrait of their owner.
“Made by you” is a true celebration of creative individuals, their stories and their sneakers. Whether they are hand painted, covered in mud or worn out with holes, each Chuck Taylor All Star portrait tells a deeply personal story of the transformation from a white, black, red or navy sneaker into a remarkable piece of art. However worn, customized, modified or pristine, the portraits demonstrate the vast potential of an ultimate blank canvas.
Since its debut in 1917, the Chuck Taylor All Star has become one of the worlds most legendary and iconic sneakers. Fans, artists and musicians first adopted the ubiquitous Chuck Taylor All Star as a rebellious badge of creativity. “Made by you” not only celebrates the people who have made the Chuck Taylor more than a sneaker, but also seeks to unleash their continued creative expression around the globe.