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Calvin Klein Jeans announces global limited edition denim series featuring Kendall Jenner.
Calvin Klein Jeans announced the introduction of the Calvin Klein Jeans #mycalvins Denim Series, a limited edition, logo-driven offering inspired by athletic and urban streetwear. The campaign features new American model and social media star, Kendall Jenner, alongside male model Simon Nessman. This special campaign includes a mix of print, outdoor and digital advertising components to support this new offering.
This new series, designed by Calvin Klein Jeans’ Global Creative Director, Kevin Carrigan, was influenced and inspired by the success of the #mycalvins social media campaign — which
Ms. Jenner has participated in alongside an impressive list of models, musicians, athletes, celebrities and influencers from around the world. The campaign encourages fans of the brand to post selfies of themselves wearing Calvin Klein using #mycalvins.
The new assortment, which is anchored with a modern, cropped take on the “Calvin” logo, is grounded by iconic Calvin Klein jeans, logo tees and sweatshirts, marrying personal style with sporty details. The full men’s and women’s offering consists of tees, jeans, denim shorts and jackets, jogger sweatpants, unisex backpacks and hats, in baby blue, washed black and white rinses retailing
from R1 199 to R4 499.
#mycalvins Denim Series Exclusively Available in South Africa at the Calvin Klein Store in Cape Town.